Public Relations and Integrated Marketing

Chicago, Illinois, 60654, Cook County

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Date of Incorporation and Type?:
June 2004, S-corp

Summary Description of Business:
Alpaytac offers public relations, integrated marketing and consumer education to a diverse set of clients in the following industries: consumer electronics, high-tech, housewares, business-to-business, health and beauty, travel, fashion, finance, as well as various non-profits.

While renowned for its outstanding public relations expertise and quantifiable results, Alpaytac offers a full array of marketing services including branding, strategic product launches, website design and development, as well as packaging and collateral design.

Led by President/CEO Huma Gruaz, the atmosphere at Alpaytac reflects the professional, educational and personal background of the agency’s founder. We emphasize a keen understanding of our clients’ business dynamics and industries, an innate creativity and a broad, ambitious global vision.

Name all Certifications/Licenses:
Chicago City Business License

Other companies/partners/affiliates that back you?:
U.S. lead agency of ECCO International Communications

Tell us about any awards your company has won, including dates:
October 11, 2011 - PR News named Alpaytac President/CEO Huma Gruaz as finalist for 2011 "PR Professional of the Year."

October 11, 2011 - PR News named Broadcast Media Director Kristy Finch as a finalist for 2011 "Media Relations Professional of the Year."

July 15, 2011 - For third consecutive year, PR News names Alpaytac as finalist for 2011 “Firm of the Year”.

July 15, 2011 - PR News named Alpaytac as a finalist in the branding and multicultural campaign categories

November 30, 2010 – Huma Gruaz named Brand Marketer of the Year by PR News
July 26, 2010 – For the second consecutive year, PR News named Alpaytac as finalist for 2010 "Firm of the Year”

June 25, 2010 - Alpaytac received 'Award of Distinction' from American Marketing Association for best launch of a new brand

February 5, 2010 – Huma Gruaz was recognized at the 2010“Biz Over” gala honoring Chicago's most accomplished and philanthropic business professionals

December 7, 2009 – Alpaytac Inc. named a finalist in two categories for the 6th Annual Stevie Awards for Women in Business

October 21, 2009 - Alpaytac named finalist for two 2009 PR News Platinum Awards: 2009 Small PR Firm of the Year and Best Global PR Campaign

May 19, 2009 – Recipient of the 2009 Bulldog Award for Excellence in Media Relations and Publicity Gold Award for “Best Use of Research”

November 6, 2008 – Huma Gruaz was one of the nation’s top three “Brand Marketers of the Year” by PR News

Tell us about your greatest achievements:
October 5, 2011 - Huma Gruaz was part of the "Facebook Strategies That Produce Results" panel at PR News' Digital PR Next Practices Summit.

May 16, 2011 – Alpaytac named lead U.S. Agency for ECCO International

June 21, 2010 - Alpaytac announced a new partnership with Wellcom, a Paris-based communications consulting firm

What types of customers do you market to?:
Business-to-Consumer

Services Offered:
- Public relations, publicity, consumer education – specializing in revitalizing mature brands and launching new categories, brands and products
- Integrated strategic marketing programs
- Cutting-edge social media initiatives
- Public and professional audience information programs
- Strategic and creative consultation
- Project development and management
- Concept, copy and creative services for print, video and multimedia
- Complete video and audio production/post-production studio and services
- Broadcast quality news, PSAs, sales videos, commercials – conception, production and distribution
- Utilization of expert spokespersons
- Media/communications/presentation skills training
- Trade publicity, shows, conventions
- Event marketing
- Crisis management communications, media training
- Grassroots informational programs
- Corporate identity collateral materials
- Multimedia PowerPoint presentation productions
- Guerilla marketing
- Design and advertising services

Countries Serviced:
United States, Arabian Gulf, Argentina, Australia, Austria, Belgium, Chile, China, Czech Republic, Denmark, Egypt, Finland, France, Germany, India, Ireland, Italy, Mexico, Netherlands, Norway, Poland, Russia, Spain, Sweden, Switzerland, Ukraine, United Kingdom, United States, Venezuela

States Serviced:
Alabama, Alaska, Arizona, Arkansas, California, Colorado, Connecticut, Delaware, Florida, Georgia, Hawaii, Idaho, Illinois, Indiana, Iowa, Kansas, Kentucky , Louisiana, Maine, Maryland, Massachusetts, Michigan, Minnesota, Mississippi, Missouri, Montana, Nebraska, Nevada, New Hampshire, New Jersey, New Mexico, New York, North Carolina, North Dakota, Ohio, Oklahoma, Oregon, Pennsylvania, Rhode Island, South Carolina, South Dakota, Tennessee, Texas, Utah, Vermont, Virginia, Washington , West Virginia, Wisconsin, Wyoming

Cities Serviced:
New York, Los Angeles, Chicago, Houston, Miami, Philadelphia, Phoenix, San Antonio, San Diego, Dallas, San Jose, Jacksonville, Indianapolis, San Francisco, Austin, Columbus, Fort Worth, Charlotte, Detroit, El Paso, Memphis, Baltimore, Boston, Seattle, Washington, Nashville, Denver, Louisville, Milwaukee, Portland, Las Vegas, Oklahoma City, Albuquerque, Tucson, Fresno, Sacramento, Long Beach, Kansas City, Orlando

Zip Codes Serviced:
60290, 60601, 60602, 60603, 60604, 60605, 60606, 60607, 60608, 60609, 60610, 60611, 60612, 60613, 60614, 60615, 60616, 60617, 60618, 60619, 60620, 60621, 60622, 60623, 60624, 10001, 10002, 10003, 10004, 10005, 10006, 10007, 10008, 10009, 10010, 10011, 10012, 10013, 10014, 10016, 10017, 10018, 10019, 10020, 10021, 10022, 10023, 10024, 10025, 10026, 90001, 90002, 90003, 90004, 90005, 90006, 90007, 90008, 90009, 90010, 90011, 90012, 90013, 90014, 90015, 90016, 90017, 90018, 90019, 90020, 90021, 90022, 90023, 90024, 90025, 75201, 75202, 75203, 75204, 75205, 75206, 75207, 75208, 75209, 75210, 75211, 75212, 75214, 75215, 75216, 75217, 75218, 75219, 75220, 75221, 75222, 75223, 75224, 75225, 75226, 19019, 19092, 19093, 19099, 19101, 19102, 19103, 19104, 19105, 19106, 19107, 19108, 19109, 19110, 19111, 19112, 19113, 19114, 19115, 19116, 19118, 19119, 19120, 19121, 19122, 94102, 94103, 94104, 94105, 94107, 94108, 94109, 94110, 94111, 94112, 94114, 94115, 94116, 94117, 94118, 94119, 94120, 94121, 94122, 94123, 94124, 94125, 94126, 94127, 94128, 33010 , 33011, 33012, 33013, 33014, 33015, 33016, 33017, 33018, 33054, 33055, 33101, 33102, 33106, 33109, 33111, 33112 , 33114, 33116, 33119, 33122, 33124, 33125, 33126, 33127, 20374, 20376, 20388, 20391, 20398, 30301, 30302, 30303, 30304, 30305, 30306, 30307, 30308, 30309, 30310, 30311, 30312, 30313, 30314, 30315, 30316, 30317, 30318, 30319, 30320, 30321, 30322, 30324, 30325, 30326, 02108, 02109, 02110, 02111, 02112, 02113, 02114, 02115, 02116, 02117, 02118, 02119, 02120, 02121, 02122, 02123, 02124, 02125, 02126, 02127, 02128, 02129, 02130, 02131, 02132, 53201, 53202, 53203, 53204, 53205, 53206, 53207, 53208, 53209, 53210, 53211, 53212, 53213, 53214, 53215, 53216, 53217, 53218, 53219, 53220, 53221, 53222, 53223, 53224, 53225

Annual Sales Volume (Range):
$1,000,001-$5,000,000

Location Type:
Corporate HQ

Number of Employees:
20+

Years in Business?:
Private

Private or Public?:
Private

Legal Filings pro or against company?:
None

Anything else (i.e books you've written, products you've launched or helped launch, etc...):
Alpaytac has been instrumental in developing new product categories in the consumer electronics and housewares industries, and its work has directly impacted the bottom line of its clients. Alpaytac has also been recognized as a principal contributor to Shark Euro-Pro's success in the launch of its new products for the past three years. Under Huma Gruaz's direction, Alpaytac secured unprecedented total impressions for Shark in a little over three years, totaling over 600,000,000, with an ad buy value of over $30 million.

Huma Gruaz is a published author of children's books. A published credit of Huma Gruaz is “How Cleaning My Room Changed My Life,” a book that teaches children how an organized room comes with many life lessons through a heartwarming story of a little boy with very messy habits.

Common Brand or Business Name Variations:
Alpaytac, Inc.
Alpaytac Public Relations
Alpaytac Marketing
Alpaytac PR
Alpaytac Communications

Common Tags and Keywords:
PR Firm, PR Firms, PR Agency, Top PR Firm, Top PR Firms, Top PR Agency, Best PR Firm, Top PR Firm Chicago, PR Agency Chicago, Integrated Marketing, International Marketing Services, Crisis Management, Public Relations Services, Social Media, Consumer Electronics PR, Housewares PR, Travel PR, Aviation PR, Sports PR, Food PR, Wine PR